15+ years across 99acres, Reliance, JLL, Anarock & SBP Group. ₹10Cr+ in ad budgets managed. Today I build AI Agents that run Real-Estate Marketing on Autopilot — and I wrote it all down in Real Estate Clicks to Crores book
In 2010, I joined 99acres.com as a fresher on the SEO team — with absolutely no idea what SEO was. I didn't know what rankings meant, or what "digital marketing" even was.
So I did the only thing I knew: I got obsessed with learning. Every lunch break, every weekend — reading, testing, breaking things on purpose just to understand how they worked.
"Curiosity is the only skill that never becomes obsolete."
15 years later, I've led campaigns at JLL India, Reliance Capital & Earth Infrastructures, and for 8 years at SBP Group as Head of Digital Marketing. Today I build AI agents that automate entire marketing operations.
Every skill started with one honest question — "I don't know how this works. Let me find out."
Custom AI agents for Marketing — Lead Qualification, Campaign Monitoring, Automated Follow-Ups & Content Pipelines that run 24/7.
10Cr+ in ad budgets across Google, Meta & programmatic — strategy & optimization that moves CPL in the right direction.
Started in SEO at 99acres in 2010. Intent-first strategies that rank for buyers, not just browsers — 15 years deep.
WhatsApp Business API, Email sequences & CRM journeys that nurture leads from First Click to Site Visit.
Designed & managed 100+ websites — now supercharged with AI tools. From prompt to pixel-perfect landing page, built purely to convert real-estate leads.
15 years of deep domain expertise in Indian real estate — lead generation, CPL optimisation & Tricity campaigns that fill site visits.
How Indian builders use Google Ads, Meta Ads & AI automation to turn leads into crores.
If you've ever spent money on Real-Estate Ads and wondered why leads don't convert — this book answers everything. From CPL optimisation to AI-powered lead nurturing, it's the exact playbook I've used across India.
In 2010, I Googled "what is a keyword." In 2026, I build AI systems that run Marketing. Same Curiosity — different decade.
Pulls Google Ads, Meta & GA4 every morning at 7 AM, flags the 3 biggest issues, and sends a WhatsApp action list.
Scores every lead on form behaviour, device, time & location. Hot leads surface to the top of the CRM automatically.
Responds to every enquiry within 60 seconds, personalised to the project — a 3-touch sequence over 72 hours.
Pipelines that generate ad copy, social posts & email sequences from a single brief — connected to Canva AI.
Every company, every role — the same thread: one honest question at the start of each new challenge.
From SEO fresher at 99acres to Head of Digital Marketing & AI agent builder.
Joined as a complete fresher with zero knowledge of digital marketing. Became obsessed with understanding how Google works — and never stopped.
First major PPC responsibility — a ₹2.5L/month AdWords budget across Search, Display, Video & Remarketing. Built the funnel from scratch.
Pan-India digital leadership for Reliance Group — SEM, SEO & paid media at scale, leading product launch campaigns.
Designed & executed performance campaigns for major developers — CPL analysis, responsive landing pages & microsites.
Full ownership of SBP Group's digital marketing — team, strategy, budget, vendors & tech stack. Built the WhatsApp + AI automation engine that runs lead-gen today.
Open to senior digital-marketing leadership, consulting & speaking. And if you're at the start of your journey — reach out. I remember exactly what that first week at 99acres felt like.